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2015-11-13 [!--befrom--] 心之城堡专区

2015年的国内手游市场,西游、三国等传统题材依旧热门,新题材手游也层出不穷,动漫、影视等众多新题材依靠其IP知名度赚足了玩家的眼球;与此同时,无IP倚靠的手游全新题材也逐渐走进玩家视野,时刻准备成为业界黑马。相对于知名IP,手游原创IP对题材创新的需求更为急迫,童话题材的手游出现同样是新题材热潮之下的一个缩影。

同类手游多采用“暴力”夺人耳目的激进方式,童话战斗手游《心之城堡》“浪漫童话”的主题更贴近经典童话的传统风格,在忠于童话本质的前提下进行恰如其分的改编,反而令人眼前一亮。因此,笔者就以《心之城堡》为例,一窥国内手游市场的题材创新之路。

《心之城堡》是蜗牛全球首发的韩国3D童话战斗手游心动之作,韩国顶级团队2015年度巨献。采用Zerodin引擎倾力打造全3D动态浪漫童话世界。韩国顶级原画师精制纯正韩版Q萌角色,以原版童话剧情为蓝本,融合数十种隐藏剧情解谜玩法,神秘塔罗阵法自由掌控。首创指尖触控即时战斗,震撼打击特效;数百萌宠与个性主角并肩作战,更有萌宠觉醒以一敌百等你畅爽享受。快来开启心动冒险之旅吧!

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市场呼唤优质新题材

据新的数据报告显示,2015年9月份上线的408款手游中,三国和西游题材手游占比分别达14%和4%,显然,个别强势题材对市场的统治并不是一件好事,因为这几乎必然导致手游产品的同质化。尽管在目前看来,动漫、影视、网络文学以及综艺等泛娱乐化题材的手游加速了在市场当中的布局,在一定程度上提升了手游题材的丰富性,但依靠IP一时走红而仓促上线新游,难免有玩票的嫌疑,是人不禁对其游戏品质产生深切怀疑,手游题材的创新仍需另辟蹊径。

经典童话开辟市场新领域

在泛娱乐题材手游大举进军手游市场的同时,童话这一经典文学题材也走进了手游人的思维。西方童话作为几代人儿时的经典读物,奇幻的世界观和耳熟能详的人物剧情都深入玩家内心,以此为题材的手游也就更容易为玩家所接受。在当前已RPG为主导的国内手游市场,童话中丰富的想象力和曲折的故事为这个题材的RPG创作提供了广阔的空间。经典的题材加上RPG厚实的玩家基础,童话手游在手游题材创新的大潮中应运而生。

《心之城堡》重塑浪漫童话

经典童话通常以“爱”为主题,给读者温暖美好的感觉。而目前国内市场上童话手游为了追求噱头,大多反其道而行之,将暴力与杀戮包装成自身的特色,使自己与经典童话的风格区隔开来。同为童话手游,改编自爱丽丝经典童话的《心之城堡》以“勇士拯救女神”为主线剧情,最大程度地保留了温暖浪漫的经典童话风格。在同类产品都在追求同一种特色的时候,秉承童话本质的《心之城堡》反而显得独树一帜,成为了另一种“创新”。

但秉承传统并不意味着一成不变。与原著相比,《心之城堡》进行大量颇具新意的剧情改编,更添加了神秘隐藏剧情;游戏当中的NPC、萌宠、副本地图等都与原著有着千丝万缕的联系。如此一来,即使是对于熟读原著的玩家,在过主线剧情的时候也绝不会觉得枯燥,反而会充满代入感;对于对原著并不了解的玩家来说,《心之城堡》更是一个崭新的浪漫童话世界。既有所改变又有所保留,这是一种中庸的、《心之城堡》式的题材创新。

《心之城堡》成功的题材创新要归功于其韩国研发商。除了明智的题材选择和对原著恰如其分的改编,研发商还邀请了韩国顶级画师,为《心之城堡》绘制了一批充满浓浓韩式风格的游戏原画。这些原画均取材于原著童话,与《心之城堡》的游戏内容相呼应,使其世界观更加立体、生活和饱满。

题材的创新是国内手游市场的迫切需要,但这种创新并不是简单粗暴地把其它领域的热门IP移植到手游圈就大功告成的,也不是依靠逆向思维搏噱头就万事OK的。手游题材的创新是既要有所突破,又要有所保留,更要从玩家的角度出发,创造出经得起玩家和市场考验的手游新题材。国内手游市场题材的创新依旧是一个困难的命题,《心之城堡》作为范例或许值得借鉴。

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