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2015-03-17 [!--befrom--] 开心消消乐专区

近日，虾米音乐官网出现了一则“21万悬赏令”的banner广告，吸引了诸多人的注意，据悉，这是虾米平台的一场音乐征集活动，旨在征集平台上的虾米音乐人为当下人气火爆的三消游戏《开心消消乐》打造一张以“快乐”为主题原创音乐大碟。

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虾米音乐2015最大征集活动

虾米音乐是国内知名的音乐平台，一直致力于原创音乐的扶植，是国内原创音乐人发布作品的热门平台，充斥着风格多样、新鲜独立的音乐元素，这或许也是《开心消消乐》选择虾米音乐为2亿用户打造这张“快乐大碟”的原因。据悉，这场活动是虾米音乐2015开年以来最大规模的征集活动，会选出10首优秀作品，奖池金额共达21万元，入选人数与奖金额度均打破先河。

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《开心消消乐》21万悬赏广告

回到这次活动的主办方，《开心消消乐》的研发商乐元素游戏。自从其开启春节电视广告营销以来，人气一路看涨，并在上线一年之后，登顶了App store榜首。在面对用户回流，人气大涨的形式下，有所行动也是必然之事。

在游戏领域，以发布主题曲的形式宣传已经是实力派公司常规营销的手段之一，但本次《开心消消乐》将首次打造整张10首原创歌曲的专辑，相较于传统明星代言、1首主题曲的套餐而言，数量上诚意更足。值得一提的是，本次选拔结果也将由用户投票产生，如此操作不仅规避了作品风格偏差的风险，也更加具备互联网提倡的“参与感”精神。

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